Fort Collins Colorado
January 2020 Update
Gravitation Gives A New Identity to an Emerging Event
Branding & Event Collateral
10.10.10. is a non-profit organization that seeks to solve 10 wicked problems, tested through a 10 day event, with 10 proven CEOs. Gravitation created a distinctive event identity for the 10 day event in Denver, April 2019. This project included the event branding, handbook design and layout, website design, event banners, presentation decks, and program kickoff and big reveal finale opening videos. In addition to branding and event collateral, Gravitation had the opportunity to <more>
August 21, 2019
Designing a training program for recognizing the signs of suicidal behavior
Training Presentation Design
Cams-Care came to us with a unique challenge - design a slide presentation for their proprietary training program that could hold the attention of a mixed audience, brought the specific techniques out in a way that captivates attention and promotes retention, and treats the subject of suicidal prevention with care and sensitivity. A heavy subject presented live to untrained audience, in a full-day session. The Cams-Care team developed their <more>
A look into what Gravitation is working on right now.
T Cell Immunotherapy Animation
Paper sculpture is not an obvious choice for a bio-medical animation, but the result is proving both distinctive and stunning <more>
CME Training Program
Physician training programs are not always designed with the needs of the patients they serve in mind. Gravitation is designing a <more>
Hemp, A Growing Industry
Colorado is a prime hub for potential hemp growers. This website was designed to promote the Waverly Foster Farms and growers seminar. <more>
Infographics are a go-to bread & butter staple in our visual communications pantry. For websites, videos, presentations, data sheets and bumperstickers, it’s hard for us not to find a key concept that would not be glorified by creating an infographic of it. Here's our run-down on the process of creating a visual idea. <read the blog>
Located in Louisville Colorado, Bolder Surgical specializes in precision surgical tools for minimally invasive procedures. This year, they underwent a branding change, from Just Right Surgical to Bolder, to better represent the direction the company and product line were going in, adding a line of tools with the same history of superior technology, but expanding from pediatric applications to adults. Gravitation had the privilege of creating the new brand as well as produce corresponding print, web, trade show, and video collateral.
PUTTING THE "PRO" IN PRO-BONO
Funding for guiding todays youth through the scouting program requires far more than selling cookies. The reality is that organizations like The Scouts relies on private donations for as much as 80% of operational costs. We believe that todays youth become tomorrows healthy and contributing adults not through funding, but through the guidance of dedicated mentors. The Scouts embodies this reality. But the needs <more>
A Presentation Challange
PechaKucha, a Japanese storytelling format, where a presenter shows slides on an timed auto-advancing pace is an intimidating idea for anyone trying to give a pitch rich with details in a very restrictive time slot. The ten CEO's presenting at the grand finally event at the 10.10.10 conference were faced with This challenge. "Bring in your presentation at exactly two minutes". CEO Charles Sims presented he and his team's efforts on exploring a solution to track medical records from birth to old age, creating a single universal record that travels with a person for life. To accentuate the theme, Gravitation designed a bold and unique set of visuals, a progression of faces through age, gender, and ethnicity, as a backdrop to Charles's story of the value of consistent and accessible medical information.
Software Stories Told With Conceptual Animations
The InfinityQS Quality Solution Software Series
With the marketing agency Refactored, Gravitation worked with their creative team of writers and project managers to create a series of animated product story videos for their client InfinityQS. In the series of four videos, we used animated vector graphics to illustrate the challenges quality control engineers face and how Enact software tools can take the operations and management of quality control to next-level solutions. <more>
Covering the NASDAQ Stock Exchange with
Gravitation, with the digital media agency Equisolve, created a technology awareness animation for Scynexis for their unique investigational infectious fungal therapy. The goal was to create an animation for a very specific event opportunity, the big screen and marquee during Scynexis' opportunity to ring the opening bell on the NASDAQ floor.
LogiLube SmartLab Oil Sample Tracking Mobile App Design
Tracking compressor engine oil samples in the field has been an analogue process, at risk of contamination and human error. Brining <more>
HACH/SUEZ Corporate Merger Event Animated Video
For our video production partner, Advanced Media, Gravitation created a motion graphic sequence used at the merger event as <more>
LogiLube SmartLab Info Graphic
With the marketing agency Refactored, Gravitation worked with their creative team of writers and project managers series <more>
Seeing Is Believing
Conceptual Product Rendering Can Make New Technology Real In The Eyes of Investors.
The Explainer Video Explained!
Brightscape Service Level Story
The explainer video has gotten a well deserved bad reputation lately as more and more build-your-own video service sites have produced an onslaught of quick and dirty look-alike clones. We have seen enough hands scribbling stock art and animated avatars lip syncing to cartoon customers to last us a lifetime. They scratch our video clicking itch but ultimately leave us uninspired.To explain Gravitations different approach, consider our process and solution for Brightscape, a financial planning firm wanting to explain their different approach, an organic development process and mixed-media solution.
Define the qualities necessary
In Brightscape's case, authenticity was critical to telling a service story that hinges on trust. Getting CEO Eric Weiss on camera, speaking without a script, as a real person and as the voice over track was essential. Secondary objectives included creating a look that was professional and simple to understand, but without talking down to the audience.
Story development and editing
Story development can take many forms depending on a clients situation. For Brightscape, we were starting from scratch. We provided a questionnaire that helped our client define his main differentiators, that we turned into a guided interview style video shoot. The result was edited into what became the working script.
Graphics and animation
With a working script in the form of a trimmed video interview, Gravitation then storyboarded conceptual graphics to give solidity to key concepts (and cover for multiple cuts necessary to tighten the live interview). Graphics were created with simplicity in mind, solid colors switching images with an emphasis on creative concept and clarity over visual noise.
3D: Alive And Well
Advanced Media / DataVerify Branding & Event Collateral
Gravitation worked with Advanced Media to produce this unique theme and graphic identity for DataVerify's LoanSphere trade show roll-out. The project included Illustration and design of booth banners, comic book-style hand-outs, and a Viewmaster giveaway, complete with illustrated promotional story — in 3D! <more>