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Gritstone  //  T cell Therapy Animation

The Gritstone T cell Animation project was created in conjunction with Equisolve to promote and educate patients and cancer therapy professionals about Gritstone's pioneering T cell therapy Artificial Intelligence platform, Gritstone Edge. The objective was to both familiarize patients about T cell therapy, and introduce a promising new development that increases the efficacy of current T cell therapies. The challenge in communicating bio-science to a wide audience is always in keeping the story at a level that is complex enough to be authentic, and simple enough to be understood. In addition, the solution has to be appealing in tone and visual design, a particular challenge on the subject of cancer and the realm of cellular biology. Secondary objectives included creating an animation that stood out

amongst the crowd of 3D animated cellular animations.

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Matt Faye, Gravitation — Creative Director

Glenn Kesner, Equisolve — Executive Producer

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© Gravitation, LLC. All rights reserved.
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