The NoNeedles website was designed to take St. Renatus Kovanaze® needle-free dental anesthetic to a consumer audience. Previous to this effort, Kovanaze® was marketed directly to dental professionals. NoNeedles.com was designed to drive consumer awareness and demand for the product. In addition to changing the brand message to be consumer-focused, the site included a “Dentist Finder” tool we co-developed with CodeGeek, our web technology partner. The dentist finder used the Kovanaze® sales database to display dentists in a customer's area as well as providing consumers with a method to request the adoption of the product in their specific area or with their specific dentist, helping the sales force reach out to new dental practices.